Conversion rate talks about the rate of visitors who are potential customers that become actual customers of your business. Having an ample amount of visitors to your website is impressive and it would have been impossible to do so without proper SEO optimization Malaysia. But having all the awareness nailed down is not the end goal. Our final destination is the sweet chocolate-covered base of the good old marketing funnel. And ofcourse, the base is where your visitors become happy customers of your business.
Many get so tangled up in the process of actually getting visitors and internet users to notice their website that they forget about getting the maximum value out of visitors. Your visitors hold little to no value if they do not belong to your target audience. So one of the first strategies in your SEO process is to target accordingly. Use optimization techniques to get the attention of the right customer. This is the customer that has an interest in businesses like yours and is looking to fulfill their needs to fix a problem.
For example, you are running a bakery website, selling freshly made baked goods in Kuala Lumpur. Your goal is to attract customers who eat bread for breakfast and love experimenting with artisan bread. Once you get your target demographic identified, it is also important to understand the language they use to search for businesses like yours on the web. Their language plays a major role in your keyword research.
When building up credibility on the search engine, make sure to ask your friends about the type of words or queries they would use to search for a product. If it is bread, what would be the keyword they insert into the google search box? More often than not, your SEO keyword research tends to be too technical and forgets the human touch. But remember, while you are also trying to push through the sea of competition on the search engine, you are also trying to catch the eye of the consumer.
While working on your SEO to improve your conversion rate, it is important to work on the landing page as well. After all, your landing page is the salesperson of the digital world. Landing pages are crucial to a consumer’s journey. This is where they get their information, guidance, and most importantly the first impression too. Contrary to common belief it is not the home page. The home page usually leads you to other parts of the website, while the landing page has a very specific purpose for the target customer. It speaks directly to their needs and should have a call to action on the page. Businesses should do extensive keyword research for their landing page copy to build up the value of the landing page. A good landing page is always successful at improving conversion rates.
SEO optimization is also affected by many different factors like the quality of the content you have, mobile-friendliness, page speed, web design, and even responsiveness. If you are not knee-deep in the budget for a good web design revamp, it is better to start with the content you already have and the existing traffic that happened as a result. After all, we better work with what we have in order to do more. So good is the content on the web page right now? Is it up to date? Does it have functioning keywords? Does it decrease the bounce rate? How much time do people spend on a page filled with content? How many times do they exit?
A good quality blog post can do so much for the SEO ranking of the website. The higher the SEO ranking the jigger the number of visitors. The power of good, and well-targeted content is that it can attract the right type of consumers. The type of consumers who will take action from your business. Whether that is a sale, or download an ebook or sign up for a service, they will do that.
Another good factor to look at is the mobile-friendliness of the website. Hardly anyone goes on the laptop just to read a few articles or explore shopping pages. People use their mobile to discover new websites. If you want to improve the number of conversations you have from lead generation, it is time to look at the mobile-friendliness of the website.